Objective: Launch of Riva Fashion first boutique in Dubai, UAE

Media coverage: over 250,000 USD - including broadcast

Originating from Paris, RIVA Collections offer a sophisticated chic appealing to trendy young Middle Eastern Women influenced by European fashion. The company planned an aggressive growth strategy to develop new stores throughout the Middle East.

  • Fashion show designed to showcase the brand during the franchise exhibition
  • Trunk show/product showcase the brand during the franchising exhibition

Attended by 45 Media including Fashion TV Arabia

150 VIP Invitees

Interviews with Riva Chief Designer and CEO

 

 

 

 

 

 

 

 

 

 

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