Objective: Launch of Riva Fashion first boutique in Dubai, UAE
Media coverage: over 250,000 USD - including broadcast
Originating from Paris, RIVA Collections offer a sophisticated chic appealing to trendy young Middle Eastern Women influenced by European fashion. The company planned an aggressive growth strategy to develop new stores throughout the Middle East.
- Fashion show designed to showcase the brand during the franchise exhibition
- Trunk show/product showcase the brand during the franchising exhibition
Attended by 45 Media including Fashion TV Arabia
150 VIP Invitees
Interviews with Riva Chief Designer and CEO