Objective: Launch of the newly released H20 IPod water proof cover found exclusively at Virgin Megastores

  • An association was made with Emaar @ Emirates Lakes community leisure, health and fitness clubs to create branded swimming competitions.
  • Winners were given Virgin branded prizes and an H2O as a 1st prize
  1. Branding on site
  2. Medium size stand to Showcase the product in water,
  3. Virgin branded umbrellas
  4. Hostesses wearing Virgin branded outfits















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