Objective: Launch of the newly released H20 IPod water proof cover found exclusively at Virgin Megastores
- An association was made with Emaar @ Emirates Lakes community leisure, health and fitness clubs to create branded swimming competitions.
- Winners were given Virgin branded prizes and an H2O as a 1st prize
- Branding on site
- Medium size stand to Showcase the product in water,
- Virgin branded umbrellas
- Hostesses wearing Virgin branded outfits