Objective: Launch of Arabic Channel in the UAE

Media Coverage: over 1,000,0000 USD - including broadcast

  • Organised launch event: over 300 attendees including government officials and over 50 journalists from local and regional papers, TV’s and magazines
  • Media lunch with Abu Dhabi based broadcast media and the press at the French Ambassador's house
  • Introduced FRANCE 24 to opinion leaders in the Middle East:

-Political, economic, and cultural circles
-Opinion Leaders
-Media and industry
-French-speaking community

  • Increased recognition of FRANCE 24 via media exposure
  • Reflected the positioning of FRANCE 24 and its different take on international news
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